Newbie with little or no budget at all always ask for the cheapest but most effective way of internet marking.

You have no list, no skill, no experience, no money nothing.. Google Adwords is very bad for a newbie, without the correct keyword, Google sucks away your money in just a blink of an eye. Without the correct keyword, we will target non-buying market, such as "free ebook" , you will get massive amount of traffic from Google, just that your ads doesn't convert.

Easier marketing method for the newbie would be advertising on other site. Facebook is one of the good one… you could target your niche with keywords. Furthermore, the cost of advertising is much lesser. It cost around 60-80% less compared to Adwords. There are 2 modes of payment, CPC or CPM. If you prefer to build your brand, CPM is for you. If you planned to create leads. CPC is for you. You can get as cheap as 0.01c per click. or 0.01c per 1000impression.

With this mode, you have the chance to feel how the ads works, what is the best ads, how to create profit pulling ads and etc before moving into bigger advertising firm.