One of the mistakes that the IM newbies always target general keywords. General enough that it is almost impossible to dominate them. In order to dominate in niche market, newbie MUST target long tail keyword. What do I mean by long tail keyword?

Take for example a sport niche. This niche is way too big to dominate, you probably won't able to dominate this niche if you target just niche. There are 810,000,000 results for this keyword if you Google this keyword. Now try, tennis. Search result drop to 160,000,000 results. Still way too big for newbie i guess. To dominate the tennis niche. I would recommend target keyword like this, "Tennis serve technique". Try google the keyword and see the number of results. 472,000 results. You see what am I trying to present to you? 

If you have even longer keyword, you could have "Right handed tennis serve technique". Just beware not to go too long for the keyword. The longer your keyword goes meaning less competition; this also means that there are less traffic to be generated. Just don't target "Right handed tennis serve technique for elderly woman". You could dominate this easily, but it is not effective since there are only a hand full of searches for elders who are interested in tennis.

Don't worry if you are not sure you are doing the right thing. Rule of thumb. Never try to dominate a niche with more than 500,000 search results, else you will end up in disappointment. Master keyword research and you shall succeed in the IM field.

Good luck to all my readers and happy SEO'ing.